Premium technical and sustainably motivated outdoor children’s wear brand, Isbjörn of Sweden, has launched a rental business for its range of clothing for 0-16-year olds. It runs via the company website, aims to reduce textile waste by reusing garments, while also making new ranges accessible to more customers. For example, families who may only go skiing once a year.
This latest announcement is another step in Isbjörn’s Green Promise ‘to make the most sustainable outdoor clothing and accessories for the young adventurers of tomorrow.’ Encouraging active families to consume less, renting individual items will extend the lifecycle of the garment to multiple owners and in turn reduce environmental impact on the planet.
Isbjörn was the first outdoor children’s wear brand to become a bluesign system partner and its products are renowned for their sustainability and longevity. Using durable yet sustainable materials, garments are regularly passed down to younger siblings and friends, with features that include grow cuffs to add an extra 3cm to arms and legs for prolonged use.
Customers can now sign up for a seasonal subscription to rent Isbjörn shell garments for a monthly fee, before returning for reconditioning for use in the next season. The second time a garment is on rental it will be at a reduced price and the customer will get the opportunity to purchase at a discounted price. If returned, products will be sold on to the second-hand market.
Maria Frykman Forsberg, co-founder and CEO of Isbjörn, said, “Everything we do in our business has both our consumers and the planet as a top priority. Waste is having a devastating effect on our beautiful planet and we are doing our best to limit environmental impact.”
