May 9, 2019
May 4, 2019
Cool Running: Freedom And Joy With Friends
Peat, sweat and 40-year traditions make up the DNA of the Dark Peak Fell Runners (DPFR) as depicted in a hugely entertaining film by Sheffield production company Coldhouse. Shot over the course of a year in and around the Peak District National Park, the film captures the eccentricity, endeavours and endurance of one of the biggest fell running clubs in Britain.
May 1, 2019
Macro Meets Micro: How Digitalisation, Automation And Individualisation Converge
Once more, it is the traditional retail model that is likely to suffer. It’s hard to believe that brands won’t build on their own store network and ecommerce to capitalise on individualisation.
April 30, 2019
Ordnance Survey’s New Film Builds Its Campaign To Encourage People To Get Outside
Ordnance Survey (OS) has launched a short, hard-hitting film entitled ‘If only…’ in response to a UK Office for National Statistics report that said, for the first time since records began, today’s children may not live as long as their parents.
April 29, 2019
It’s Camping, Jim, But Not As We Knew It
Like everything else, camping is evolving continually. Whilst one person’s lightweight camping means backpacking with a full kit weighing just a few kilos, another’s may include packing a car with folding chairs and camp beds or just turning up at a pre-pitched, fully-equipped tipi.
April 26, 2019
Is A New Premium Outdoor Gear Rental Option The Way Forward Or Re-inventing The Wheel?
There’s nothing new about renting outdoor gear. Specialist retailers have been hiring out waterproofs, boots, tents, snowshoes, ice axes and crampons for decades. Sweden-based Houdini Sportswear’s rental and subscription developments offer genuinely disruptive initiatives that challenge retail models.
April 25, 2019
Brands Valued: Vaude And PYUA Achieve Top Sustainability Ranking
Stepping back from individual product evaluation, the Netherlands-based Rank a Brand independent brand comparison website for consumers assesses brands’ performance in several areas of sustainability and corporate responsibility.
April 23, 2019
Traynor On The Trail 