The ADVENTURE TRAVEL TRADE ASSOCIATION (ATTA) is to launch a bespoke publication commemorating the 20th anniversary of the association’s stewardship of the adventure travel industry.
This custom guide, planned for release in August 2024, will celebrate two decades of the ATTA’s remarkable contributions to the adventure travel industry while charting a course towards the industry’s future.
The ATTA initiative is part of a strategic partnership with Premier Travel Media, a leading provider of travel publishing, aiming to curate ‘an unparalleled publication that captures the essence of adventure travel and highlights the transformative impact of the ATTA over the past 20 years.’
“Twenty years at the helm of the Adventure Travel Trade Association is a remarkable moment for us to reflect on the past and look forward to the future of our industry,” said Shannon Stowell, CEO of the Adventure Travel Trade Association. “Over the years we have discussed publishing a collection of the community’s stories and we’re grateful to partner with Premier Travel Media to bring it to life in celebration of this milestone.”
Jeff Gayduk, President of Premier Travel Media, added, “The ATTA has been instrumental in shaping the adventure travel landscape, and we look forward to showcasing their achievements through thought-provoking editorial and captivating photography.”
The guide will feature exclusive content that reflects the spirit of adventure, innovation and environmental stewardship championed by the ATTA. From immersive travel narratives to insightful industry perspectives, readers can expect a curated selection of stories that inspire exploration and discovery while celebrating the achievements of its members.
Reflecting the ATTA’s commitment to sustainability, the commemorative publication will be printed using recycled paper with a robust digital version available year-round.
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