Ordnance Survey (OS) has launched a short, hard-hitting film entitled ‘If only…’ in response to a UK Office for National Statistics report that said, for the first time since records began, today’s children may not live as long as their parents.
The film has been designed to challenge people’s behaviour and relationship with outdoor activity and to raise questions about whether or not they are spending enough time outside.
OS would like as many people as possible to share the video across their social channels and encourage everyone to change their habits and get outside more often. It stated, ‘By helping more people to get outside more often, we can improve the nation’s physical and mental wellbeing and help change the future of an entire generation’.
GetOutside is a free consumer participation initiative for the outdoor industry; the campaign website has a wealth of info and advice on getting active outdoors.
Traynor On The Trail 