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OutDoor By ISPO Themes In Pics

CSR and the sustainability journeys were a key element of both the show’s and brands’ messages
The Basecamp of Inspiration opened minds and opportunities
Gregory’s ‘Make Time’ message resonated in an industry looking outwards to engage more consumers in life outdoors
Standards and measuring progress are key to driving progress
No surprise that Patagonia not only poses problems but also offers solutions
It was great to see brands embracing the value of families in enjoying the outdoors
Borderlands zone challenged assumptions and provoked thinking
Augmented reality was rare at the show but is likely to develop quickly
Whilst issues and relationships featured large, new product, of course, was at the heart of the show. Here’s Black Diamond’s European launch of its footwear collection
Beyond the usual suspects and grizzled industry veterans, youth is stepping up to the mark. Having said that, Stewart Anderson has already put in several years
Open stands reflected the show’s layout and the convivial atmosphere
Heritage and innovation were key themes with many exhibitors
Outward-looking, OutDoor by ISPO made a superb start in redefining the role of outdoor trade shows – 24/7

All images: JT Archive

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