Tough Mudder, the global fitness, teamwork and active lifestyle brand, has launched a new fundraising platform through which participants can run for free while fundraising for the charity of their choice. The program revamps Tough Mudder’s existing charity platform, which has raised over $10m to date.
Kyle McLaughlin, CEO of Tough Mudder, said, “We’ve built this program in-house to provide best-in-class service and growth opportunities for existing and new charity partners. Our brand of inclusive, non-competitive teamwork events provides charities a new platform to engage their base and attract new fundraisers, who may be growing weary of traditional individual endurance fundraising.”
By partnering with Tough Mudder, charities will have the benefit of seamlessly recruiting and forming teams to elevate fundraising efforts. As teamwork is a requirement to complete a Tough Mudder event, it gives charity teams the ability to not only fundraise together, but actually complete the event as a group—a unique experience when compared to traditional marathon and triathlon charity teams.
With the full range of event types available at every Tough Mudder weekend, charity teams can include youth ages 5-12 participating in Mini Mudder, and participants 13 and up in the Tough Mudder 5k or Tough Mudder Classic. The more extreme Toughest Mudder series of 12- and 24-hour challenge events provides a compelling offering for charities to tap into their existing endurance fundraiser communities.
Charities will additionally benefit from a variety of added perks, including:
- 360 Marketing – exposure through Tough Mudder’s huge email and social networks, website integration, and other potential add-on packages
- Personalised Lead Generation – direct leads from ToughMudder.com, along with branding and background information incorporation on website
- Dedicated Support – dedicated account and customer service support, and customised resources for participants
- Seamless Event Management – hassle-free event co-ordination and participant support with multiple options for add-ons including customised hospitality, training programs and concierge services
McLaughlin added, “These benefits offer a ton of value for participating charities and help make it easier for participants to find a cause they want to support. Supporting our community and all of the causes that motivate them to take on a Tough Mudder is core to our values and mission, and we’re excited to grow the impact of our tribe.”
Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports and active lifestyle brand. With more than five million participants, the company hosts more than 130 challenge (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and endurance (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 19 countries, including the United States, Canada, United Kingdom and Germany.