The global outdoor industry has been well aware of the industry’s impact on the environment for a long time. Sweden-based Fjällräven has made sustainability and minimal environmental impact a key aspect in all parts of its operations and believes that the opportunity to now be able to collaborate with the fashion industry is a significant step forward.
Christiane Dolva, Head of Sustainability, said, “Climate change is such a complex and pressing problem so it’s high time that we are able to join forces in the industry, educate consumers and collectively take immediate actions to stop the dramatic development.’
The Fashion for Climate Action initiative is founded on the UN’s ‘Fashion Industry Charter for Climate Action’, gathering leading fashion brands, retailers, supplier organisations and others to address together the climate impact of the fashion sector across its entire value chain. Through the charter, the fashion industry acknowledges the contribution of the sector to climate change and its responsibility to actively and collectively strive towards climate neutrality.
By uniting them behind 16 principles and targets, the initiative aims to get them on track for the net-zero emissions economy of 2050, in line with the aim of the Paris Agreement. Dolva added, “We’ve been working with similar goals for quite a while now at Fjällräven, creating plans, visions and taking actions. In order to take those goals to the next level and reach results faster, more collective pressure is needed. By signing the UN Climate Change Charter, we want to contribute to accelerating the fight against climate change, show our commitment and share our knowledge within the industry.”
Fjällräven is following the evolution of science and industry’s response to climate change closely, adapting its business accordingly. This also means collaborative action to solve the challenges that comes with committing to drastically reductions of greenhouse gas emissions, such as within the partnership in the Swedish Textile Initiative for Climate Action as well as on policy levels such as the company commitment to the UN Global Compact.
Traynor On The Trail 