Following customer demand and a shift towards sustainability and recycled materials in the textile industry, Ventile® extended its offer of high-performance Ventile Eco 400 RCO Fabric, made entirely from recycled cotton, by introducing organic cotton fabric. The fabrics have been developed to achieve a balance of performance, comfort and sustainability, motivated by a desire to reduce overall textile waste and to create a durable and environmentally friendly resource for designers and fashion brands.
Durability is a key performance factor in the appeal of Ventile fabric. My own Ventile fabric jacket was supplied by Country Innovation over 25 years ago and is still going strong. Daniel Odermatt, Ventile Marketing Manager said, “Over the past three years we have seen a 115% growth in the sale of Ventile Organic Cotton Fabric, the largest growth ever reported for our brand. Such growth indicates a strong demand for organic and sustainable solutions from global retail markets and consumers across multiple sectors.
“The new Organic Ventile cotton offers designers and brands such as Hilltrek, an organic alternative to our traditional Ventile fabrics. Ventile Eco 400 RCO has a natural synergy with Ventile Organic Cotton Fabric. Both ranges are committed to connecting social and environmental awareness with beautiful, well-made and performance-driven clothing and we only expect demand for fabrics like these to continue to rise over the coming years.”
Growing demand for organic and sustainable cotton prompted Scottish outdoor clothing brand Hilltrek Outdoor Clothing to launch its first complete capsule collection this autumn created exclusively from Ventile organic cotton. The collection includes both menswear and womenswear ranges of jackets, shirts and trousers.
Ventile Organic Cotton fabric is sustainably grown without the use of pesticides or chemical fertilisers and is made using methods that have a low impact on the environment. The fabric is produced with an organic extra-long staple yarn, which accounts for only 0.04% of cotton production worldwide.
The fabric’s structure means that the Hilltrek Ventile organic range is breathable, soft and durable and, unlike synthetic fabrics, the use of cotton Ventile results in a finished garment that is quiet. Not rustling during movement makes the range ideal for bird watchers, hikers, photographers and naturalists who want to blend in with the countryside environment.
The new collection sees Hilltrek selecting its best-selling Glencoe and Greenspot jackets and giving them an organic makeover. As with the Hilltrek’s original Ventile ranges, customers can fully customise their garments choosing from a customisation suite including additional pit-zips, pockets, length alteration and even opting for a bespoke made-to-measure garment if preferred. Each customised garment is hand-finished.
Each item in the Ventile Organic range pays homage to Hilltrek’s Scottish roots by featuring a Pictish logo. Settlers originating from the North of Scotland, the Picts, are known for the engraved stones they created. Pictish stones, which can be found from Inverness to Lanarkshire, depict symbols, shapes, patterns, and images of household objects. For the Ventile Organic collection, Hilltrek has developed a logo which incorporates oval-shaped symbols found on the stones.