Rossignol, the winter sports brand and a global market leader, is expanding the brand’s legacy of supporting women in their pursuit of mountain adventure and accomplishment with the global launch of its new ‘We Rise’ women’s initiative.
Celebrating Rossignol’s strong community of women around the world, it aims to encourage women to raise their collective voice and share their passion for the mountains. The global campaign will roll out throughout the 19/20 winter season to include stories that give a deeper look into the lives of Rossignol women, from world-class athletes like Tatum Monod and Marion Haerty to the women behind the scenes helping to lead the brand forward each day.
Marion Bonnard, Women’s Category Manager, said, “Over the course of Rossignol’s 110 year-plus history, we are proud to have continuously worked to support women through product innovation, athlete support, competitive success, junior programs, partnerships, and events across every category we touch. The We Rise initiative is the next iteration of Rossignol’s mission to rally around women in our community, stand together, and create opportunities to pursue their passion.”
As the season progresses, Rossignol will also unveil a calendar of We Rise events at resorts across Europe and North America with the goal of bringing women together in the mountains across all categories of Alpine, Nordic, and Snowboard. Led by Rossignol’s large community of female athletes, instructors, and ambassadors, a schedule of women-specific meetups, clinics, and camps will offer all levels of participants the opportunity to hone their skills and make connections with other passionate skiers and riders.
The initiative will also see a large dedicated push across Rossignol’s communication channels with curated landing pages, updated event schedules and unique stories from Rossignol’s diverse team of female athletes and ambassadors. Followers of the @rossignolwomen Instagram account will be among the first to see stories from the brand’s ambassadors, have the opportunity to participate in various contests, and engage with other women around the world.
Main events:
- Jan 10-12 Deer Valley
- Jan 31- Feb 2: Stratton
- Feb 8 Whistler
- Feb 7-9 Crystal
- Feb 28-Mar 1 Buck Hill
- March 6-8 7 Springs
- March 13-15: Snowbasin
- March 14: Le Massif
- March 20-22: Steamboat
All dates subject to change
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