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Oregon’s Responsible Outdoor Recreation Campaign



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Mount Hood

A new public education campaign to nurture a statewide ethos of responsible outdoor recreation has been launched to celebrate Oregon’s 161st birthday and help ‘to ensure the protection and preservation of Oregon’s bountiful natural spaces for present and future generations.’

The campaign results from the collaborative work of the Oregon Outdoor Recreation Network, including Travel Oregon, Oregon Parks and Recreation Department, U.S. Forest Service, Bureau of Land Management, Oregon Department of Fish & Wildlife, KEEN, REI and many more. It’s a great example of inter-agency work, bringing together public and private sectors in the interests of greater goals.

The campaign encourages outdoor recreationists to ‘Take Care Out There’ with trip-planning advice, safety tips, preservation guidelines, and encouragement to give back to local communities. The industrious beaver, Oregon’s official state animal known for its restorative conservation practices, is the campaign’s ambassador. 

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Cailin O’Brien-Feeney, director of the Oregon Office of Outdoor Recreation, said, “As interest in Oregon’s outdoor recreation grows, so does the need to preserve and protect our treasured natural assets. We’re working to build a legacy of respect, ensuring outdoor opportunities for health, connection and joy for many generations to come.”

To help share the message, Travel Oregon built a dedicated website and produced educational material that is available at Oregon’s eight welcome centres and select retail establishments, including KEEN and REI.

“This incredible public/private partnership means we’re all in this together, working to welcome all visitors eager to embrace the outdoors, while ensuring the safety of both people and ecology, and nurturing a spirit of respect and goodwill,” said Travel Oregon CEO Todd Davidson.

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Crater Lake National Park

Oregon’s natural wonders include 11 national forests, nearly 2,000 miles of Wild and Scenic rivers and spaces, 363 miles of public beaches, 361 state parks, 21 National Wildlife refuges, thousands of miles of trails and Crater Lake National Park.

Every year, more than nine million people enjoy Oregon’s outdoor environment, contributing to the $12.3 billion tourism economy that employs more than 115,000 Oregonians.

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