Founded in 1944, Reima, the Finland-based premium brand for kids’ active wear, has launched its first weather-based mobile app. Using the free app, parents can quickly and clearly see how to dress children to be comfortable and safe in any weather. It won first prize in the Scandinavian Outdoor Award technology category at the ISPO Munich trade fair this year. Reima was founded in 1944 and leads the market as a kids-only producer of active wear for all climates. Aimed at kids aged 0-12, the brand mission, as a producer of active wear for all climates, is ‘to enable kids’ joy of movement’. To this end, Reima not only develops clothing, accessories and footwear that can handle heavy use but also apps and services that ease families’ lives.
The new mobile app, called ’Reima Weather’, is a handy tool for parents for instantly getting daily and weekly weather-based clothing instructions. The underlying philosophy links to a familiar proverb, known in Finland and internationally too, that with the right gear, there’s no such thing as bad weather.
Reima’s Chief Experience Officer Johanna Sarviharju explained the thinking behind the service:
“Throughout the 75 years we’ve been creating outfits for active kids, the weather has always been an integral part of what we do. The weather is our influencer, motivator, sometimes an obstacle and a voice of reason; a challenge for which we always needed to find a solution. The key reason we created the Reima Weather app is to help parents toward hassle-free parenthood. We have a long expertise of the harsh Finnish climate and have learned a lot from the mobile development work for the ReimaGO activity sensor. Putting these two together, we realised we’re exactly in the spot for offering young parents an easy way to learn how to dress their kids for adventure.”
Using no toxic chemicals nor treatments, Reima offers year-round technical outdoor and active lifestyle clothing for children aged 0-12, from the Voyager jacket, made from a monomaterial so it’s 100% recyclable, to ‘SunProof’ swimwear, made from recycled PET bottles. Its skiwear is made to be handed down or re-sold to ensure the textiles are getting full use.
The app helps parents understand at a glance what the weather will be and plan ahead with future weather predictions. Users can get weather-based suggestions on how kids should dress and be alerted when they might need specific gear for later that day. Furthermore, Reima Weather App can help back up parents’ decisions by presenting facts that justify and explain the need of putting on rain clothes, should kids happen to question it.
Available via the App Store and Google Play, the app also gives advice and inspiration on fun things to do with the whole family regardless of the weather, ranging from how the kids in the Nordics spend their time in the forest to new ways to create new play worlds in the city.
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