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Extending Houdini’s Circular Strategy

Available in both Women’s and Men’s fit, the Houdini Mono Air Houdi is an Autumn/Winter 20 product. Swedish sustainable apparel pioneer Houdini received an ISPO Gold Winner Outdoor earlier this year for this anti-shedding, mid-layer, fleece jacket. Developed in collaboration with Polartec, it’s made from Polartec Power Air, which is claimed to shed five times fewer fibres than other high-quality fleece jackets on the market.

Drawing inspiration from the classic Houdini Power Houdi, it marries the classic style with a new, 25% lighter version of Polartec Power Air fabric. That’s made of 73% recycled fibres, using a mono-material composition making it completely recyclable, and fits in neatly to Houdini’s circular strategy with bluesign certification.

Polartec President Steve Layton noted, “Houdini and Polartec are natural partners and we share a deep commitment to sustainability. With this updated version, Houdini and Polartec have achieved a mutual goal of a durable, long-lasting and ultimately circular product.”

Houdini CEO Eva Karlsson added, “The Mono Air Houdi perfectly embodies what we aim to do here at Houdini: create products that work with nature rather than at the expense of it.” With a goal of 100% circularity, 72% of the styles in the new 2020 collection features circular fabrics; all fabrics in the collection are either recycled, recyclable, renewable, biodegradable or bluesign certified.

Polartec invented the process of knitting technical fleece from post-consumer plastic bottles in 1993, upcycling over one and a half billion bottles to date, and continues to offer durable fabric technologies made of recycled and recyclable content.

Fully recyclable Polartec Power Air is the latest product of the Polartec Eco-Engineering mission ‘to create fabrics that further reduce environmental impact’ and has received numerous awards around the world for its breakthrough future fabric construction technology.

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