Founded in Denmark in 1963, Ecco, the family-owned global footwear brand, has been recognised by the German Design Award for two key styles – BIOM 2.0 trail shoe and the EXOWRAP all-terrain sandal – in the category of Excellent Product Design and will debut globally in early spring 2021.
The German Design Awards constitute the German Design Council’s premium international prizes and one of the world’s most renowned design competitions. Last year, more than 5,400 projects from 63 countries were entered.
Andrej Kupetz, CEO of the German Design Council, said, “Since our founding in 1953, our primary task has been to observe, analyze and evaluate what is happening in design internationally. The winners each year not only exemplify the economic and cultural value of outstanding design, but they also provide direction and are representative of current themes and trends.”
Nikolai Christensen, global head of Ecco Outdoor, said, “As we deepen our ongoing commitment to the outdoor category globally, our product and design teams are always raising the bar for themselves to bring fresh and relevant styles to the new athletic outdoor consumers of today.
“We are honoured to be recognised for our innovations, from our water-saving Dri-Tan technology to these two new versatile styles that give our specialty retailers something new, different and truly design-driven to offer their customers.”
BIOM 2.0 – Inspired by barefoot runners and originally developed for elite athletes, speed and agility are blended with futuristic street style. With Ecco’s proprietary BIOM® NATURAL MOTION® technology, this urban and outdoor athletic hybrid sneaker ‘enables more natural and efficient movement on city streets and hiking trails, while offering a close-to-barefoot feel.’
EXOWRAP – Outdoor functionality and ‘state-of-the-art weightless comfort are mixed with a modern, urban aesthetic.’ in this all-new new premium sandal that ‘delivers long-lasting cushioning and remarkable rebound with a PHORENE™ foot bed for all day comfort on beaches, trails and city streets.’
Traynor On The Trail 