Ski and running brand Dynafit is donating over €11000 to snow leopard conservation after its 12th annual Snow Leopard Day.
In normal years, every 16 March ski-touring enthusiasts around the world log their ascents with Dynafit donating one cent for every metre gained. In 2020 the day raised over EUR 20,000.
This year, due to Covid-19, the event was not able to take place as usual so Dynafit-sponsored athletes from ten countries took on the challenge, logging 113,415m of vertical gain. Dynafit upped the contribution to ten cents per metre.
Sebastian Krogvig in Norway accumulated the most height, with a total of 8,851m in 9:45 hours. Dynafit’s long-established partnership with the Seattle-based Snow Leopard Trust is linked to the brand’s snow leopard logo, with over €135,000 raised over the past ten years.