Tag: outdoors
April 30, 2019
Ordnance Survey’s New Film Builds Its Campaign To Encourage People To Get Outside
Ordnance Survey (OS) has launched a short, hard-hitting film entitled ‘If only…’ in response to a UK Office for National Statistics report that said, for the first time since records began, today’s children may not live as long as their parents.
April 29, 2019
It’s Camping, Jim, But Not As We Knew It
Like everything else, camping is evolving continually. Whilst one person’s lightweight camping means backpacking with a full kit weighing just a few kilos, another’s may include packing a car with folding chairs and camp beds or just turning up at a pre-pitched, fully-equipped tipi.
April 26, 2019
Is A New Premium Outdoor Gear Rental Option The Way Forward Or Re-inventing The Wheel?
There’s nothing new about renting outdoor gear. Specialist retailers have been hiring out waterproofs, boots, tents, snowshoes, ice axes and crampons for decades. Sweden-based Houdini Sportswear’s rental and subscription developments offer genuinely disruptive initiatives that challenge retail models.
April 23, 2019
Is Spending Time Outdoors A Basic Human Need?
What does it really mean to be outdoors and what is its significance for people? I’ve taken my own enjoyment of the outdoor environment as a given since I was a child and it’s more of an emotional process than an intellectual exercise.
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Traynor On The Trail 