As part of its Fall/Winter collection 2019, prAna has presented three women’s styles made of vintage washed cotton corduroy blend with 98% organic cotton. Inspired by the 70s trend material, they introduce Merrigan Jacket, Skirt and Pant – three new styles for women who prefer modern and sustainable.
The Merrigan collection is made of 98% environmentally friendly and water-saving organic cotton. No genetically modified seeds, chemical pesticides, insecticides or fertilisers are used to grow this cotton. prAna has managed to achieve a balance sought-after by many mainstream outdoor brands but with little success.
That balance lies in presenting ‘casual everyday wear, women’s activewear & outdoor clothing for adventurous lives’ without forcing the envelope or mistaking marketing for authenticity. It reflects values and interests rather than being a positioning strategy.
Organic cotton has a softer hand feel than conventional cotton and feels ‘buttery smooth’, so it’s especially suited for people with allergies or sensitive skin. The elastane content of 2% provides the necessary stretch and additional comfort whilst the 70s echo is enhanced by the vintage washing of the micro cord.
With every Fair Trade Certified product purchased (19% over all collections), prAna pays an additional premium that goes into a community development fund administrated by a democratically-voted committee. Farmers and workers decide together on how to spend the funds to meet their social, economic or environmental needs.
Traynor On The Trail 